My name is Joe Cappel. I started the company in 1998, while still in high school. I realized I had a passion for landscaping after working a part-time job for a west-side greenhouse and decided to go into business for myself. I began with a 20” John Deere lawn mower, a Stihl blower and trimmer, in a 1985 Dodge pick-up equipped with a dump bed. Early on, I learned the importance of quality work, developed my commitment to customer service, and realized the satisfaction of delivering value to happy customers. My clients’ word-of mouth-references is the reason my business grew so quickly in the early years.
2018 is a milestone… my 20th anniversary. During those years, with the help of family, friends, great employees, and my younger brother Dan who joined the company in 2006, we grew through residential, commercial, municipal, and HOA contracts, again almost entirely acquired through client referrals. In 2014, we purchased and renovated the greenhouses on Cheviot Road (maybe you remember Mattfeld’s) and my high school dream became reality.
As CEO, I oversee all garden center activities and landscaping services. My brother Dan manages Lawn and Landscaping Services. He takes care of quotations, landscape design, and the scheduling of our work crews. My wife Sarah manages Customer Service, Purchasing, and, as she says, everything else I don’t like to do. When you visit the greenhouse, you may see some of our kids helping, or possibly just running around.
I’d like to finish by saying that in everything we do, you have my personal guarantee of satisfaction. I hope to see you soon. And remember, beautiful landscapes don’t just happen, they are created.